We surveyed 929 shoppers in Exeter (England), Louisiana (US A) and Sydney (
Australia) to determine what they knew of aphasia. Between 10% and 18% said
they had heard of aphasia but only between 1.5% and 7.6% had even some bas
ic knowledge of aphasia. We found that more females knew something about ap
hasia than males and that older people were more likely to have heard of it
, although those with some knowledge were significantly younger. Informants
had heard of aphasia mainly through their work or the media and were mainl
y professionals like teachers, nurses, therapists, managers and administrat
ors, followed by a retired/student group. We found some differences in awar
eness levels in the different locations we sampled. Results have implicatio
ns for targeting awareness raising and campaigning.