This paper describes rural mental-health service delivery models identified
in a 1995 yearlong search by the National Resource Center for Rural Elderl
y for innovative programs. Programs are classified into those providing dir
ect service and those with an education and training focus. The leadership
role of a single individual, palatibility to a rural elderly clientele, and
flexibility are found to be shared characteristics of successful direct se
rvice models. Successful educationally oriented models are characterized by
ongoing involvement of community leaders, development of specialized rural
ly specific curricula, and marketing that enabled programs to survive beyon
d their initial demonstration project funding. it is concluded that success
ful rural models of mental health care must be based on information that is
germane to rural community life, specific training of mental health profes
sionals to work in rural settings, engagement of rural elders as peer couns
elors in outreach, and strong linkages with existing services and programs.