Sh. Franzblau et M. Moore, Socializing efficacy: A reconstruction of self-efficacy theory within the context of inequality, J COMM APPL, 11(2), 2001, pp. 83-96
Bandura's self-efficacy (SE) theory claims that if people believe that they
can control the outcome of their behaviour, then they can. SE theory posit
ions the self as the centre and originator of change, beginning with contro
l over belief systems, which determine levels of performance. This concepti
on depoliticizes social mechanisms of control, internalizing them within in
dividual cognitive processes. We argue that SE theory emanates from cultura
lly-positioned and ideologically informed functional trends in US psycholog
y, which perpetuates a blaming-the-victim approach to social problems. Thro
ugh an examination of the way gender and disability are manipulated in SE r
esearch, we show that efficacy is socially construed, and is actually about
control over and access to power and the ideological, institutional, and s
ocial resources that provide the foundation for taking certain actions. Cop
yright (C) 2001 John Wiley & Sons, Ltd.