In many industrial processes, such as pouring a liquid or coating a rotatin
g cylinder, air bubbles are entrapped inside the liquid. We propose that th
is is due to air being drawn into the narrow channel of a cusp singularity
that generically forms on free surfaces. Since the width of the cusp is exp
onentially small in the driving strength, even the minute viscosity of air
is enough to destroy the stationary solution, and a sheet emanates from the
cusp's tip, through which air is entrained. Our analytical theory is confi
rmed by quantitative comparison with numerical simulations of the flow equa
tions, and is found to be in qualitative agreement with experimental observ
ation.