M. Leggett et M. Finlay, Science, story, and image: a new approach to crossing the communication barrier posed by scientific jargon, PUBLIC U SC, 10(2), 2001, pp. 157-171
The Kyoto Protocol has forced governments and power utilities to consider u
sing renewable energy sources. Since these changes have political, social,
and environmental consequences, it is important to understand non-scientist
s' perceptions of the problem and possible solutions. The authors have deve
loped a way of overcoming barriers to communication posed by technical lang
uage, using images as a focus for the discussion of issues that participant
s associate with our current use of energy and its possible future uses. Pa
rticipants select images, describe the significance of these images, and te
ll their own story of renewable energy. Further exploration is carried out
through the use of follow-up interviews. This way of working has demonstrat
ed its effectiveness by revealing an interesting diversity and depth in par
ticipants' understanding of renewable energy. In particular, it has reveale
d the complex way in which participants move between the human, technologic
al, ethical, social, emotional, and spiritual aspects of energy.