Consider a standard conjugate family of prior distributions for a vector-pa
rameter indexing an exponential family. Two distinct model parameterization
s may well lead to standard conjugate families which are not consistent, i.
e. one family cannot be derived from the other by the usual change-of-varia
ble technique. This raises the problem of finding suitable parameterization
s that may lead to enriched conjugate families which are more flexible than
the traditional ones. The previous remark motivates the definition of a ne
w property for an exponential family, named conditional reducibility, Featu
res of conditionally-reducible natural exponential families are investigate
d thoroughly. In particular, we relate this new property to the notion of c
ut, and show that conditionally-reducible families admit a reparameterizati
on in terms of a vector having Likelihood-independent components. A general
methodology to obtain enriched conjugate distributions for conditionally-r
educible families is described in detail, generalizing previous works and m
ore recent contributions in the area, The theory is illustrated with refere
nce to natural exponential families having simple quadratic variance functi
on.