Alternative medical therapies al-e commonly used and have increased in popu
larity Although patients may not always disclose the use of alternative the
rapies, they may seek advice regarding their use, especially fur children.
Regulation and standardization of these modalities, especially botanicals,
is incomplete. The University of Arizona has initiated a study of the use o
f echinacea in the prevention of recur-rent otitis media. A review of echin
acea preparations was undertaken, and this report discusses the complexitie
s surrounding the use of this dietary supplement. The number and diversity
of echinacea preparations are detailed; the role of die physician as "botan
ical" advisor to patients and families is examined.