Increasing emphasis is now being placed upon the evaluation of health servi
ce interventions to demonstrate their effects. A series of effectiveness re
views of the oral health education and promotion literature has demonstrate
d that many of these interventions are poorly and inadequately evaluated. I
t is therefore difficult to determine the effectiveness of many interventio
ns. Based upon developments from the field of health promotion research thi
s paper explores options for improving the quality of oral health promotion
evaluation. It is essential that the methods and measures used in the eval
uation of oral health promotion are appropriate to the intervention. For ma
ny oral health promotion interventions clinical measures and methods of eva
luation may not be appropriate. This paper outlines an evaluation framework
which can be used to assess the range of effects of oral health promotion
programmes. Improving the quality of oral health promotion evaluation is a
shared responsibility between researchers and those involved in the provisi
on of programmes. The provision of adequate resources and training are esse
ntial requirements for this to be successfully achieved.