This paper examines some critical implications for those managers wishing t
o be effective negotiators in the future. It draws on the findings of two r
ecent research projects conducted by the authors. These projects focus on t
he contribution of language to good negotiating practice and, in particular
, to intended "Win-Win" outcomes. From the findings set out, it is argued t
hat negotiators often pay an insufficient amount of attention to an appreci
ation of language-related influences in the negotiating process. It is cont
ended that this lack of attention also extends to the typical training prov
ided for managers in all types of organisations. It concludes with the view
that meta language and other language forms need to be given considerably
more attention if managers are to be able to behave effectively in the incr
easingly crucial field of negotiating. (C) 2001 Elsevier Science Ltd. All r
ights reserved.