Tobacco control advocacy in Australia: Reflections on 30 years of progress

Australia has one of the world's most successful records on tobacco control . The role of public health advocacy in securing public and political suppo rt for tobacco control legislation and policy and program support is widely acknowledged and enshrined in World Health Organization policy documents y et is seldom the subject of analysis in the public health policy research l iterature. Australian public health advocates tend to not work in settings where evaluation and systematic planning are valued. However, their day-to- day strategies reveal considerable method and grounding in framing theory. The nature of media advocacy is explored, with differences between the conc eptualization of routine "programmatic" public health interventions and the modus operandi of media advocacy highlighted. Two case studies on seeming smoke-free indoor air and banning all tobacco advertising are used to illus trate advocacy strategies that have been used in Australia. Finally, the ar gument that advocacy should emanate from communities and be driven by them is considered.