Citation
M. Harvey et M. Evans, Decoding competitive propositions: a semiotic alternative to traditional advertising research, INT J MAR R, 43(2), 2001, pp. 171-187
Categorie Soggetti
Economics
Journal title
INTERNATIONAL JOURNAL OF MARKET RESEARCH
ISSN journal
14707853
→ ACNP
Volume
43
Issue
2
Year of publication
2001
Pages
171 - 187
Database
ISI
SICI code
1470-7853(2001)43:2<171:DCPASA>2.0.ZU;2-0