Md. White, Diffusion of an innovation: Digital reference service in Carnegie foundation Master's (Comprehensive) academic institution libraries, J ACAD LIBR, 27(3), 2001, pp. 173-187
This analysis of academic digital reference services (DRS) in institutions
offering undergraduate and master's degree education within the framework o
f diffusion of innovation theory focuses on the extent and rate of diffusio
n, the characteristics of libraries in each adopter category, and the re-in
vention of the innovation during implementation.