Spinning an academic Web community: Measuring marketing effectiveness

Authors
Harrington, DL Li, XD
Citation
Dl. Harrington et Xd. Li, Spinning an academic Web community: Measuring marketing effectiveness, J ACAD LIBR, 27(3), 2001, pp. 199-207
Citations number
16
Categorie Soggetti
Library & Information Science
Journal title
JOURNAL OF ACADEMIC LIBRARIANSHIP
ISSN journal
00991333 → ACNP
Volume
27
Issue
3
Year of publication
2001
Pages
199 - 207
Database
ISI
SICI code
0099-1333(200105)27:3<199:SAAWCM>2.0.ZU;2-T
Abstract
Chat session participants of an academic library virtual learning community were surveyed to evaluate the effectiveness of marketing efforts and the q uality of the project Web site. Online methods, including e-mail listserv a dvertisements and professional networking, were considered the most effecti ve methods.