HYSTERESIS IN MARKETING

Authors
MOHRLE M
Citation
M. Mohrle, HYSTERESIS IN MARKETING, Sloan management review, 38(4), 1997, pp. 8-9
Citations number
NO
Categorie Soggetti
Management,Business
Journal title
Sloan management review → ACNP
ISSN journal
0019848X
Volume
38
Issue
4
Year of publication
1997
Pages
8 - 9
Database
ISI
SICI code
0019-848X(1997)38:4<8:HIM>2.0.ZU;2-B