The growing number of audit failures leads the authors to question the
current auditing relationship. In no profession is impartiality more
important than in auditing, they say. Yet psychological research indic
ates that such impartiality is impossible under current institutional
arrangements. An audit is meant to ensure that a company's financial s
tatement is valid, reliable, and complete. The auditor gives an unqual
ified opinion that the statement ''fairly presents'' the company's fin
ancial position. But the management of the company hires and pays the
outside auditor; the company and its managers become the auditor's ''c
lient,'' thus making psychological independence impossible. Bazerman e
t al. examine a series of experiments on self-serving bias, in which b
ias entered unconsciously and unintentionally while subjects made supp
osedly impartial judgments. In the auditing relationship, certain char
acteristics exacerbate self-serving bias, causing auditors' judgments
to favor their clients: 1. People tend to be less concerned about harm
ing a statistical victim than a known victim. An auditor doesn't reall
y know who will be harmed by misinformation, but he or she does know t
he people in the firm who would be harmed by a negative audit. 2. The
negative consequences of a negative opinion on an audit are immediate,
i.e., loss of contract or employment. 3. Auditors have long-standing
relationships with the companies they audit. 4. Reporting standards ar
e flexible or ambiguous. 5. People can mislead themselves about the na
ture of trade-offs and rationalize their behavior. Other factors add t
o the pressure on auditors such as the increased competition among acc
ounting firms and the growth of consulting firms that also provide aud
iting services. An unfavorable audit risks not only the auditing relat
ionship but the consulting one as well. Bazerman et al. call for refor
m of auditing's current structure to end the current epidemic of litig
ation.