The number and diversity of aquarium display facilities has grown considera
bly in. the past few years. This is, in part, because the aquarium operatin
g model has allowed a certain economic independence. This article examines
the enhanced revenue earning potential of aquariums. It compares aquarium f
inancial factors with toes and other cultural organizations, which normally
require an annual government contribution for operations. As an industry,
aquariums have considerable drawing power, are smaller in size when compare
d to zoos and are efficient to operate. These factors contribute to financi
al viability-an important element in sustaining modern aquarium's work in p
ublic education, research and conservation. As the number and diversity of
Aquariums grows, more people are exposed to the underwater world and its ma
ny conservation issues. Aquariums do not limit their audience to the expert
s, they allow anyone to experience and learn. about the oceans, rivers and
streams of the world. To meet future demands, the financial, sustainability
of aquariums must be continually strengthened to ensure continued future p
ublic awareness.