We use atomic force microscopy to actuate and characterize the nanoscale "m
echanochromism" of polydiacetylene monolayers on atomically-flat silicon ox
ide substrates. We find explicit evidence that the irreversible blue-to-red
transformation is caused by shear forces exerted normal to the polydiacety
lene polymer backbone. The anisotropic probe-induced transformation is char
acterized by a significant change in the tilt orientation of the side chain
s with respect to the surface normal. We discuss preliminary molecular dyna
mics simulations and electronic structure calculations on twelve-unit polyd
iacetylene oligomers that allow us to correlate the transformation with bon
d-angle changes in the conjugated polymer backbone.