We describe an information-theoretic paradigm for analysis of ecological da
ta, based on Kullback-Leibler information, that is an extension of likeliho
od theory and avoids the pitfalls of null hypothesis testing. Information-t
heoretic approaches emphasise a deliberate focus on the a priori science in
developing a set of multiple working hypotheses or models. Simple methods
then allow these hypotheses (models) to be ranked from best to worst and sc
aled to reflect a strength of evidence using the likelihood of each model (
g(i)), given the data and the models in the set (i.e. L(g(i)\data)). In add
ition, a variance component due to model-selection uncertainty is included
in estimates of precision. There are many cases where formal inference can
be based on all the models in the a priori set and this multi-model inferen
ce represents a powerful, new approach to valid inference. Finally, we stro
ngly recommend inferences based on a priori considerations be carefully sep
arated from those resulting from some form of data dredging. An example is
given for questions related to age- and sex-dependent rates of tag loss in
elephant seals (Mirounga leonina).