This paper examines the presentation of Canadian author L. M. Montgomery at
three literary tourism sites in Prince Edward Island, Canada. Using Goffma
n's suggestion that all social actions involve moral claims, the paper anal
yzes site geography, signage, orientation speeches, policy documents, as we
ll as interviews with key informants to show that site guardians argue for
the authenticity of their particular site by making various truth claims an
d excluding rival claims. These claims give interpretative form to each sit
e. The paper concludes that such forms-modernist, rationalist, and eclectic
-contribute to the development of Prince Edward Island literary tourism and
help shape a dynamic and distinctive Montgomery heritage. (C) 2001 Elsevie
r Science Ltd. All rights reserved.