Repeaters' behavior at two distinct destinations

This paper proposes a model of multiple relationships among tourist satisfa ction, previous visits, and behavioral intention to revisit. The results of an empirical test of the model, based on data collected from Britons visit ing Spain and Turkey, are presented, with the difference between a mature a nd a less-developed destination examined. Although the impact of overall sa tisfaction is consistent, some factors differed between the two destination s, with the level of overall satisfaction and the number of previous visits considerably influencing intentions for repeat visits. This relationship i s stronger for mature destinations than for their counterparts. Implication s of the findings for theory, destination marketing, under standing competi tiveness, and future research are discussed. (C) 2001 Elsevier Science Ltd. All rights reserved.