Mapping of the human brain by means of functional magnetic resonance imagin
g (fMRI) is an emerging held in cognitive and clinical neuroscience. Curren
t techniques to detect activated areas of the brain mostly proceed in two s
teps. First, conventional methods of correlation. regression, and time seri
es analysis are used to assess activation by a separate, pixelwise comparis
on of the fMRI signal time courses to the reference function of a presented
stimulus. Spatial aspects caused by correlations between neighboring pixel
s are considered in a separate second step, if at all. The aim of this arti
cle is to present hierarchical Bayesian approaches that allow one to simult
aneously incorporate temporal and spatial dependencies between pixels direc
tly in the model formulation. For reasons of computational feasibility, mod
els have to be comparatively parsimonious, without oversimplifying. We intr
oduce parametric and semiparametric spatial and spatiotemporal models that
proved appropriate and illustrate their performance applied to visual fMRI
data.