The achievement goal approach has attained prominence in the achievement mo
tivation literature and has produced a valuable empirical yield. However th
e precise nature of the achievement goal construct is in need of scrutiny,
as is the issue of how achievement goals and their antecedents combine to p
roduce competence-based self-regulation. In this article, we address these
important conceptual issues in the context of the hierarchical model of ach
ievement motivation. The approach-avoidance distinction, which has been an
integral part of the achievement motivation literature since its inception,
is highlighted throughout.