During the last two decades, the ecological, cultural and social values of
forests have received stronger priority by society. To address the changes
in values in a forest products context, major wood and non-wood retailers a
re being asked to develop a wood procurement policy which defines the sourc
es from which a company or organization will or will not obtain the wood or
wood products it requires. Many interest groups are actively advising comp
anies and organizations that are currently developing wood procurement poli
cies, and continue to urge other retailers to commit to developing such pol
icies. However, there is a welter of inconsistent and confusing wood procur
ement policy terminology that has been created, and is unlikely to successf
ully advance the cause of sustainable forest management in the medium and l
ong term, at least in North America. In many cases, the broader objectives
of the policies are not clear and this, as well as the lack of discussion b
etween all relevant parties, is likely to create difficulties in policy imp
lementation and in consumer acceptance. This paper describes and analyzes t
he current and emerging stakeholders and the processes that are necessary f
or successful wood procurement policy implementation - setting objectives,
developing terms and definitions, identifying indicators, linking with data
available and verifying data. Particular attention is given to exploring t
he problems with existing terms and definitions. We conclude that definitio
ns and data collection standards need clarification, regional differences i
n forests need to be recognized, methods for data validation developed, and
target deadlines fur full implementation of a wood procurement policy poss
ibly extended. The next steps could be a series of meetings between key sta
keholders, including the wood and non-wood industries, forest products indu
stry, certifying and standard-setting bodies, and ENGOs. These meetings are
needed to advance the discussion on definitions, standards, and data to us
e with the goal of effectively connecting wood procurement policy with sust
ainable forest management.