In the mid-1990s several building societies in the UK ceased to be mutual o
rganisations and became public limited companies (plcs). This paper seeks t
o explain this change, which has ended the building societies' historic dom
inance of the mortgage market. The thesis that mutuality had become redunda
nt as an ownership form is rejected. Structural changes in the industry hav
e presented mortgage lenders with strategic choices, rather than dictated a
single viable course. Structural change necessitated demutualisation only
in the limited cases where a larger plc took over a small mutual. Case stud
ies of each of the building societies that have converted indicated four ot
her principal reasons for demutualisation: (1) an attempt to maintain full
organisational independence; (2) an attempt to maintain operational indepen
dence; (3) a growth by acquisition strategy; and (4) a members' revolt. Alo
ng with the continued commitment to mutuality of some societies, these repr
esent a variety of responses to structural change.