This article explores the emergence of social control in a specific, nonins
titutionalized setting: the male strip club. While male strippers have been
around for the past two decades, clubs in which men strip are still few an
d far between and remain places where few regulars and many club "virgins"
frequent. Thus, the norms of interaction are not by any means established o
r institutionalized. Based on existing literature on exotic dancers, as wel
l as observation and interviews with employees ata male strip club, the dev
elopment of norms and rules of social control of both dancers and club patr
ons is examined. Violations and responses to violations of both simple and
bureaucratic norms/rules of social control are also discussed.