The aim of this study is to gain an understanding of the factors involved i
n value added tax (VAT) compliance. It draws on previously acquired social
psychological knowledge in respect of income tax compliance. Three groups o
f business people were interviewed (10 restaurant proprietors, nine floorin
g/furnishing proprietors and eight builders who are registered for VAT purp
oses). The findings show that there are a number of similarities with incom
e tax compliance, with factors such as equity and sanctions emerging. Of so
me importance would also seem to be the psychological phenomenon of mental
accounting. Participants vary in the way they perceive the VAT monies colle
cted. Some view it as belonging to the business (or themselves), whilst oth
ers perceive it as money belonging to H M Customs and Excise. It is possibl
e that the different ways of mentally accounting for VAT money influence co
mpliance. Crown Copyright (C) 2001 Published by Elsevier Science B.V. All r
ights reserved.