The organization of charisma: Promoting, creating, and idealizing self

This paper focuses on charisma made possible by organization. For such char isma to emerge, two conditions are necessary. The first condition is that p otential members perceive in the organization, something of profound signif icance for their lives. The second is that the organization offers the mean s through which this profound significance may be attained. Based on these two conditions, three charismatic relationships are described: the self-pro moting, the self-creating, and the self-idealizing. In order to provide a m ore fully detailed account of the relationship between member expectations and satisfaction by an organization, an interpretivist study, which focuses on the way in which charisma is organized and sustained, is presented.