This paper outlines the development of an effective and consistent 'designi
ng-in-quality' strategy that can be used to deal with concepts of uncertain
ty, quality and robustness in engineering design. Specifically, this paper
presents a decision analysis-based robust design metric that seamlessly int
egrates objective evaluations on the goodness of a design alternative with
the designer's intent and preferences. This is achieved through the develop
ment of a set of performance-reflecting dominance indices for the attribute
s and their utilization in a preference-influenced multiattribute utility f
ormulation. Such a knowledge feedback-based decision model development will
be particularly useful when dealing with complex iteration-based engineeri
ng design process, where little information on the expected outcomes may be
known a priori, or where product performance is computationally expensive
to evaluate. Application of this robust design metric in a multi-stage expe
rimentation and modeling design process is presented. The characteristics o
f the proposed design metric and the effectiveness of the overall design pr
ocedure in dealing with constrained engineering design problems are examine
d with the aid of demonstrative case studies and the results are discussed.