The paper deals with the situation of households in broader socio-economic
relations. As households represent in theory, and in practice too, an assoc
iation of producers and consumers, they create through their economic and c
onsumer activities an intersection of economic and social development. They
are thus not only a passive reflection of the economic reality, yet they a
ctively play an important role of the socio-economic movement. Households t
hrough their own private consumption constitute an incentive for economic d
ynamics. One can therefore talk about a certain subsistence dependence of h
ousehold consumption on production (economic growth) and at the same time a
bout a certain functional dependence of economic growth on household consum
ption. Similarly, in classic and neoclassic model considerations too, the s
ame importance in national economy is ascribed to enterprises and household
s, where both are performing economically equivalent activities. Classic an
d neoclassic theoretical substantiation of the importance of private consum
ption in the;whole aggregate demand reflects real causal link between house
hold decisions on their private consumption and the real economic growth. H
igh share of private consumption in the used GDP in developed countries con
firms the influence of household demand on the course of an economic cycle.
Provision of an economic development leading towards the economic growth is
an actual spotlight in transition economies. Thus the exploitation of all
accessible macroeconomic motivations aiming at the economic-growth is;inevi
table,at the same time, however, they must be considered as a certain commu
nication channel between citizens and the government. One should consider t
his communication h the sense of positive or negative stimulation of their
economic activities and merit assessments, and ask whether they motivate th
e preservation of the fairness principle. This principle is meant in a sens
e of whether each member of the society occupies social position achieved b
y his own endeavour.
As parameters of external and internal incentives that influence behaviour
of economic subjects are fairly variable, wider space is opened for the und
erstanding of economic growth not only as a result of purely economic and p
ragmatic factors, but also of merit Systems and institutional frameworks in
a society.
As households represent a certain microeconomic parallel of macroeconomic c
hanges, the pursuit of fast economic growth should, in the end, manifest it
self also by corresponding positive changes of their living conditions, whi
ch might motivate them to identify themselves fully with changes that occur
red and conduced them to accept market merits.
Transformation costs measured by the decrease of private consumption proved
to be high in several countries. That, to a certain extent, weakened popul
ation's support for reforms. There are problems of how households accept th
e newly emerged society stratification linked with the income and consumpti
on differentiation, unemployment and poverty phenomena. The question is, wh
ether the approach towards these features reflects surviving elements of pa
ternalistic desires or if these are accepted as an inevitable part of the a
pproximation toward market economies, while expecting positive changes. The
se problems remain unanswered yet.
Next analytical part of the paper deals with transformation costs measured
by the decrease of private consumption. This part is centred on CEFTA count
ries in general and on the Czech Republic and the Slovak Republic in partic
ular. The author points out that the decrease of real income, increase of c
onsumer goods expenses and correspondingly the decrease of relevant consump
tion led towards creation of certain stabilising groups of households that
oriented themselves at the structure of consumption accessible for them.
Summarising, the author presents a following problem. In the pre-transforma
tion period the prevalence of household demand in the unbalanced market of
goods and services was favourable for the supply side and resulted in a cer
tain loss of motivation for the rational economic activity. Nowadays, howev
er, currently decreasing household demand might be just the element that co
uld endanger the internal balance formation in the market of goods and serv
ices.