The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?

Authors
Lang, A Zhou, SH Schwartz, N Bolls, PD Potter, RF
Citation
A. Lang et al., The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?, J BROADC EL, 44(1), 2000, pp. 94-109
Citations number
42
Categorie Soggetti
Communication
Journal title
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
ISSN journal
08838151 → ACNP
Volume
44
Issue
1
Year of publication
2000
Pages
94 - 109
Database
ISI
SICI code
0883-8151(200024)44:1<94:TEOEOA>2.0.ZU;2-B
Abstract
This study examines the effect of the rate of edits (camera changes in the same visual scene) on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results show that as the rate of edits increases p hysiological arousal, self-reported arousal, and memory increase. It is sug gested that edits can increase attention to and encoding of television mess age content without significantly increasing the cognitive load of the mess age.