G. Duysters et J. Hagedoorn, Do company strategies and stuctures converge in global markets? Evidence from the computer industry, J INT BUS S, 32(2), 2001, pp. 347-356
This note examines isomorphism and diversity in a global industry. We study
how the ongoing internationalisation process has affected companies from v
arious regions of the world. Empirical research is focussed on the internat
ional computer industry. We find that companies in this sector have become
more divergent and that there is little evidence of a process of isomorphis
m.