We evaluate the effective Hamiltonian governing, at the optically resolved
scale. tile elastic properties of micromanipulated membranes. We identify f
loppy, entropic-tense and stretched-tense regimes, representing different b
ehaviors of the effective-area elasticity of the membrane. The correspondin
g effective tension depends on the microscopic parameters (total area, bend
ing rigidity) and on the optically visible area, which is controlled by the
imposed external constraints. We successfully compare our predictions with
recent data on micropipette experiments.