Experiments are described in which a constant force F squeezed a fluid, eit
her between two parallel circular plates, or between a plate and convex sph
erical lens. Newtonian fluids obeyed the relation of Stefan (1874) for plat
es, and the relation of Adams et al. (1994) for plate and lens. The non-New
tonian yield stress fluids Brylcreem, Laponite and Sephadex were squeezed b
etween plates of various diameter D to attain a stationary separation h. On
ly for separations greater than h* (which depended on the fluid) did Brylcr
eem and Laponite obey the relation F/D-3 proportional to h(-1) of Scott (19
31) and give a yield stress in agreement with the vane method. For Sephadex
the dependence of F/D-3 on h disagreed with Scott's relation, but varied a
s h(-5/2) for h > 0.6 mm and h(-3/2) for h < 0.6 mm. On rotating one plate
in its plane the yield stress fluids at a fixed F suffered a marked decreas
e of h. This, and the existence of h*, are discussed in terms of the soft g
lassy material model of Sollich et al. (1997) and Sollich (1998). Brylcreem
and Laponite were squeezed between a plate and lenses of various curvature
and their yield stress obtained using the relation of Adams et al. (1994)
was compared with measurements by plate-plate squeeze-flow and vane methods
.