India's emerging competitive advantage in services

Citation
D. Kapur et R. Ramamurti, India's emerging competitive advantage in services, ACAD MGMT E, 15(2), 2001, pp. 20-32
Citations number
23
Categorie Soggetti
Management
Journal title
ACADEMY OF MANAGEMENT EXECUTIVE
ISSN journal
08963789 → ACNP
Volume
15
Issue
2
Year of publication
2001
Pages
20 - 32
Database
ISI
SICI code
0896-3789(200105)15:2<20:IECAIS>2.0.ZU;2-F
Abstract
We examine the business opportunities created by the economic and political changes underway in India; Despite short-term political volatility we beli eve India's deep-rooted democratic institutions give it systemic resilience and stable economic growth, at rates that will reach 8 to 10 percent withi n or decade. The early evidence following economic liberalization suggests that India's emerging international competitive advantage-and the correspon ding opportunities for multinational corporations-lies not in natural resou rce industries or low-skill, labor-intensive manufacturing (as in much of A sia), but in skill-intensive tradable services, as exemplified by software. We analyze India's virtual diamond in software and argue that this success will generalize to other knowledge-based services. As or result, India is likely to emerge in the short to medium term as the back office of global c orporations and in the medium to long term as a leading provider of knowled ge-based tradable services. We also explore the contribution of overseas In dians to India's skill-intensive service exports, contrasting it with the c ontributions of overseers Chinese to China's manufactured goods exports. We recommend that foreign firms enter India sooner rather than later to seize the emerging opportunities, and that in doing so they pay attention to the considerable differences in business environments among Indian states, rat her than focus simply on the policies of the central government.