Theory into practice - An analysis of qualitative research in the Journal of Broadcasting & Electronic Media, 1978-1998

This article examines 20 years of qualitative studies published in the Jour nal of Broadcasting C; Electronic Media. Since 1979, 26% of all the article s have been qualitative. The majority of these 159 studies have been publis hed by authors who conduct both qualitative and quantitative research. In a ddition, this article provides guidelines for writing rigorous qualitative research by discussing examples published in previous issues of the Journal .