Entrepreneurs who start new firms may choose not-for-profit status as a mea
ns of committing to soft incentives. Such incentives protect donors, volunt
eers, consumers and employees from ex post expropriation of profits by the
entrepreneur. We derive conditions under which completely self-interested e
ntrepreneurs opt for not-for-profit status, despite the fact that this stat
us limits their ability to enjoy the profits of their enterprises. We also
show that even in the absence of tax advantages, unrestricted donations wou
ld flow to non-profits rather than for-profit firms because donations have
more significant influence on the decisions of the non-profits. (C) 2001 El
sevier Science B.V. All rights reserved.