Since its election to government in 1997, the programme of social policy re
form introduced by the British Labour government has proceeded at a dizzyin
g pace. This article analyses the impact of these reforms on gender relatio
ns, and how policy is working to shape the roles of citizen worker; parent
and carer and spouse or partner, The article focuses on how the New Deals,
tax and benefit policy (including the Working Families Tax Credit) and chil
dcare policy affect these roles. The analysis reveals how, in institutional
ising paid work as the key route to citizenship, New Labour runs the risk o
f building implicit gender bias into a number of its policies, The analysis
suggests that more gender-sensitive policy would follow where consideratio
n was given both to how individuals relate to the labour market over their
lifetimes and to the effect of policy on the division and distribution of u
npaid caring work.