Combining the economic literature on principal-agent relationships with exa
mples of marketplace innovations allows analysis of the evolution of method
s for paying physicians. Agency theory and the economic principles of perfo
rmance-based compensation are applied in the context of imperfect informati
on, risk aversion, multiple interrelated tasks, and team production efficie
ncies. Fee-for-service and capitation are flawed methods of motivating phys
icians to achieve specific goals. Payment innovations that blend elements o
f fee-for-service, capitation, and case rates can preserve the advantages a
nd attenuate the disadvantages of each. These innovations include capitatio
n with fee-for-service carve-outs, department budgets with individual fee-f
or-service or "contact" capitation, and case rates for defined episodes of
illness. The context within which payment incentives are embedded, includes
such nonprice mechanisms as screening and monitoring and such organization
al relationships as employment and ownership. The analysis has implications
for health services research and public policy with respect to physician p
ayment incentives.