The project Euroscreen 2 has examined genetic screening and testing with pa
rticular reference to implications for insurance, commercialization through
marketing of genetic tests direct to the public, and issues surrounding ra
ising public awareness of these and other developments in genetics, includi
ng the practical experiment of a Gene Shop. This paper provides a snapshot
of the three year project. The study group's work included monitoring devel
opments in different European countries and exploring possibilities for reg
ulation in insurance and commercialization together with public attitudes t
o regulation. The success or failure of different strategies is not indepen
dent of public awareness. Exploration of policy, however, also requires exa
mination of fundamental concepts such as solidarity and geneticization.