Objective self-awareness theory has undergone fundamental changes in the 3
decades since Duval and Wicklund's (1972) original formation. We review new
evidence that bears on the basic tenets of the theory. Many of the assumpt
ions of self-awareness theory require revision, particularly how expectanci
es influence approach and avoidance of self-standard discrepancies; the nat
ure of standards, especially when they are changed; and the role of causal
attribution in directing discrepancy reduction. However, several unresolved
conceptual issues remain; future theoretical and empirical directions are
discussed.