Local Authority recycling and waste - awareness publicity/promotion

This paper explores some of the current waste reduction promotion/publicity material, and the education and information policies provided by Local Aut horities, evaluating their effectiveness, and identifying any loopholes or omissions that exist in public awareness. The study was conducted in three local authorities in England: Luton Borough, Shepway District, and Sutton L ondon Borough. The research involved contacting the Recycling Officers and 150 households in each of those authorities, and analysing all the availabl e publicity regarding waste and its management. The results of these public ity campaigns are analysed in light of the survey findings and the authorit ies recycling practices. (C) 2001 Elsevier Science B.V. All rights reserved .