This paper introduces the problems of a market-driven waste management stra
tegy in the UK and the momentum towards developing markets for recycled mat
erials. It focuses on the demand side barriers and principally the need for
market stimulation in the end uses for recyclables. The important role, wh
ich small- and medium-sized manufacturing enterprises (SMEs) have to play i
n developing existing markets for recyclate, is discussed. SMEs also have t
he potential to contribute to the radical new approach of identifying and d
eveloping a broad range of new, more diverse and higher value uses for recy
clate. If these enterprises are to be engaged effectively then regional act
ion is essential. The paper then reports on research work focusing on SMEs
that has taken place as a component of the CWMRE (Creating Welsh Markets fo
r REcyclate) market development initiative in Wales. As a foundation for th
is, a series of semi-structured interviews with SMEs has been conducted wit
h those operating in sectors that are known to have the potential to provid
e novel applications for secondary materials or to have the potential for m
aterial displacement. Some of the barriers and corresponding needs within t
he case study companies involved are discussed. The implications of these f
indings for a regional market development programme are considered and in p
articular how these case studies support the need to engage SMEs in the use
of secondary materials. (C) 2001 Elsevier Science B.V. All rights reserved
.