Dairy herd health and production management programmes are used by veterina
ry practices as a daily routine. However, the potential of this increasingl
y important source of income is probably not realized completely. The activ
ities of dairy herd health and production management programmes were assess
ed by both veterinarians and dairy farmers. Subsequently, plans were develo
ped to make herd health and production management programmes beneficial to
both parties. For this purpose it is necessary to change the former dairy h
erd health and production management programme into a more professionally o
riented veterinary consultancy. This article describes how this change can
be made. Defining the consultancy programme and working in a structured way
are essential to gain profit from veterinary consultancy.