Sub-optimal reasons for rejecting optimality

Although we welcome Gigereuzer, Todd, and the ABC Research Group's shift of emphasis from "coherence" to "correspondence" criteria, their rejection of optimality in human decision making is premature: In many, situations, exp erts can achieve near-optimal performance. Moreover, this competence does n ot require implausible computing power. The models Gigerenzer et al. evalua te fail to account for many of the most robust properties of human decision making, including examples of optimality.