We analyze the initial listing decisions of IPOs that qualify for New York
Stock Exchange listing. We find that IPOs are more likely to list on the ex
change where their industry peers are listed Further, reverse LBOs and carv
eouts are more likely to choose the NYSE if the firm or their parent was pr
eviously NYSE-listed. Consistent with avoidance of delisting costs, we find
that smaller, riskier firms tend to list on Nasdaq. Although direct issue
costs are higher on the NYSE than on Nasdaq, total issue costs do not diffe
r across exchanges and are unlikely to affect the listing decision.