This article proves the L-P-boundedness of general bilinear operators assoc
iated to a symbol or multiplier which need not be smooth. The Main Theorem
establishes a general result for multipliers that are allowed to have singu
larities along the edges of a cone as well as possibly at its vertex. It th
us unifies earlier results of Coifinan-Meyer for smooth multipliers and one
s, such the Bilinear Hilbert transform of Lacey-Thiele, where the multiplie
r is not smooth. Using a Whitney decomposition in the Fourier plane, a gene
ral bilinear operator is represented as infinite discrete sums of time-freq
uency paraproducts obtained by associating wave-packets with tiles in phase
-plane. Boundedness for the general bilinear operator then follows once the
corresponding L-P-boundedness of time-frequency paraproducts has been esta
blished The latter result is the main theorem proved in Part II, our subseq
uent article [II], using phase-plane analysis.