This paper explores the economic performance of the parallel path R&D appro
ach to product innovation in the absence of patent protection. This is done
within the context of a formal model in which competitive innovation is ch
aracterized as a dynamic game. The dynamic programming approach used by Ald
rich and Morton [Manage. Sci. 21 (1975) 491] in the single firm case is ext
ended here to a multi-firm market. Various measures (the expected net prese
nt value (ENPV) of total surplus and of profits, and the mean time to first
innovation) are evaluated under different market structures. The study inc
ludes simulation analysis of the model. (C) 2001 IMACS. Published by Elsevi
er Science B.V. All rights reserved.