Growth in health information systems presents opportunities to enhance post
marketing safety surveillance of medical products. Spontaneous suspected si
de effect reports provide the foundation, but we need to 'proactively' impr
ove their quality and our strategies to seek signals. In our more familiar
'reactive' mode, we examine hypotheses from inquiries or publicity. Such re
sponsive evaluations remain essential but may miss latent information on un
suspected risks. Efficient techniques to disclose hidden clusters and assoc
iations may emerge through adaptation of approaches from industrial quality
control and other disciplines. Data-driven techniques like exploratory ana
lysis, control charts, and time series modeling may help in sifting through
accumulated data and in screening consecutive submissions to discern hints
of new product hazards or of more specific understanding about previously
identified potential side effects. We also need to cultivate non-spontaneou
s data for hypothesis generation as well as testing, the systematic epidemi
ologic evaluation of questions and concerns. This hypothesis testing functi
on will assume greater importance if proactive safety surveillance methods
yield larger numbers of putatively positive findings. Whether from spontane
ous reports or other sources, signals that could have arisen by chance alon
e usually represent only clues to potential hazards until or unless they ca
n be verified through independent studies. Copyright (C) 2001 John Wiley &
Sons, Ltd.