We analyze a simple model of endogenous growth in which individuals care ab
out both consumption and their rank in the distribution of wealth. We show
that the steady-growth rate of the economy increases with both the strength
of the status-seeking motive and the initial equality of the wealth distri
bution. Contrary to the basic model of endogenous growth, the equilibrium g
rowth rate is not necessarily smaller than in the social optimum, and we id
entify the circumstances under which the two coincide.