Relatively few studies have examined the importance of an entry's sequentia
l position to the choice of foreign entry mode. We use a dynamic model to a
nalyze sequential entries into the United States from 1975 to 1992. Our fin
dings show that several independent variables which explain a firm's initia
l mode of entry do not explain the modes of subsequent entries. These findi
ngs underscore the importance of experience in foreign investment, as compa
nies learn from early entries and adapt the modes of subsequent ones. Copyr
ight (C) 2001 John Wiley & Sons, Ltd.